Reusable Coffee Cups More Popular In The US Than Europe?

Hi guys!

I just read an interesting article this morning and I thought I would post to see if you had any thoughts about it.  You can read the original article here.

Basically, it’s from a blogger named Jessica who lives in Europe and she basically posted that the reusable mug “phenomenon” that is sort of becoming a big thing here in the States is really not a big deal in Europe.

This seems a bit odd to me.  Do I have any European readers who can comment to this?  I have lived in Germany myself (Nuernberg, to be precise), and though I was quite young when I returned to the U.S. I just remember so much about how very environmentally conscious they were in general.

Not that they were perfect examples of sustainability, but the American culture in general seems to be more wasteful, though in recent years we are making some serious strides away from that.

Jessica’s theory is that perhaps because in Europe, recycling is so predominant that the thought of a paper cup is no big deal to them since it would just get recycled.  This does make sense, since everyone there (to my recollection) recycles.

However, the problem is that those cups aren’t truly sustainable even when recycled.  Paper coffee cups have to contain a high amount of new fiber to meet standards for containing “food.”  The waterproof coating on the inside is also not biodegradable, at least not in any cups I’ve found.

What do you guys think?  Anyone from Europe want to comment on this?